Franco Sushi Group

Digital Shift: E-commerce's Growing Footprint in the GCC Aftermarket

While traditional brick-and-mortar parts souqs (markets) and trusted mechanic relationships remain central, the GCC automotive aftermarket is undergoing a rapid digital transformation. E-commerce platforms, both regional and international, are gaining significant traction, especially among the tech-savvy younger generation.

Q: Is it better to sell through existing marketplaces or build a dedicated site?

A: For new entrants, leveraging established marketplaces with high traffic can provide a faster start. However, a dedicated, localized website with strong logistics support is crucial for long-term brand building and customer retention.